When you are working with a large database of addresses, bulk address validation is a great option. It allows you to process thousands of addresses in a matter of minutes. In addition, you can set up how often you want to verify the addresses. This is very helpful for shipping and geomarketing purposes, for example.
Address verification will also help you to reduce the cost of re-sending items. Even a small error can cause your shipments to be returned and can cause unhappy customers. Using a free address verification tool will save you time and money. And because it is free, there is no reason not to use it.
While you may be tempted to use a free solution, you should consider a number of different options before settling on one. Several address API providers offer address validation, and each one has its own strengths and weaknesses. For instance, Melissa offers the most comprehensive and up-to-date address data while Loqate has the most data from international sources. Smarty is one of the fastest address validation tools available and is able to check addresses for accuracy and completeness.
Once you've decided on a service, you can begin testing it to see what it can do for your business. Often, a free service will allow you to use the service for a limited amount of time, and it won't charge you a cent.
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