Address verification is a process of verifying the validity of a physical mailing address. The process is performed to ensure that a mailing address is valid and deliverable. The process helps businesses and individuals verify the validity of a mailing address and deliver it to the intended recipient. It is particularly useful for companies that send out regular mails to clients and customers.
During the verification process, an address is compared against a list of valid addresses in an Address Management System. Various factors are considered for an address' validity, including renumbering via the USPS Locatable Address Conversion System and the completeness of the address. If a valid address cannot be found in the database, an acceptable alternative will be used. For example, an apartment building may have 100 apartments. Its lobby address is 123 North Main Street, New York, NY 10010.
Address verification is necessary to ensure that a parcel will arrive at its destination. When a parcel does not arrive, it incurs both tangible and intangible costs. In order to protect against such losses, businesses should use a robust and scalable address verification solution. Lob's Address Verification APIs make address verification a breeze and can help ensure that everything is delivered on time.
In addition to USPS address verification, some third-party address validation providers also offer other advanced features. For example, PostGrid can read addresses for minor misspellings. This feature alerts the user to the error and allows auto-correction. This helps reduce human error, which is common when entering data.
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